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If your keyphrase density score is too low, you should use the keyphrase more often in your text. Check your copy and make sure you make clear what you’re writing about. Stay on topic! If the keyphrase density is too high, you’re using your keyphrase too often. Your text possibly looks a bit spammy. Using synonyms is a great way to avoid repetitiveness. Synonyms do not count towards your keyphrase density score, as that exclusively looks at the use of your actual focus keyphrase. If you’ve used synonyms and are worried it might be too much, here’s a tip! Have a look at the keyphrase distribution check in Yoast SEO. That highlights your focus keywords and its synonyms throughout the text, if you’ve entered synonyms that is. By looking at the highlighted phrases you can determine for yourself whether your keyphrase (in any form) is mentioned enough throughout the whole text. A good check to see whether you stay on topic until the end!